Engagex commercial prospecting
We’ve established that effective prospecting is your way to boost ecommerce sales but what’s the best way to start a campaign? In the next section we’ll show you the two main ways to get started.Īdwisely isn’t just a blog-we’re a team of experts who can run efficient ads for your online store Level up your ads Choosing audiences for prospecting A more complete picture of the kind of leads you want to nurture.Exposure to your product without new users having to visit your site.
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Good prospecting can deliver the following: Identifying prospects confirms their interest in your product, allowing you to filter them further through your ad funnel, leading to more sales and increased revenue. Simply put, prospecting is one of the most effective strategies to increase sales. Why is prospecting important? Example of a prospecting ad powered by Adwsiely Ability to customize campaigns based on your objectives.Īll these benefits allow for the effective targeting of prospects.Prospecting can be undertaken through telephone calls, direct emails or flier distribution, but in the case of ecommerce, prospecting most often takes the form of targeted ads online.Īs mentioned in the introduction, Facebook and Instagram are two of the best platforms for prospecting customers - this is due to the: If they are, then they become a prospect that can be moved further along the marketing funnel, which we will explore in a bit more detail later in the blog. Prospecting involves using information to target specific audiences that are likely to be interested in purchasing your product or service.
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Get a proven larger ROAS by prospecting with Adwisely What is prospecting?